concept, research and film design
OralB is an erotic film exploring the the reality of a toothbrush fetish.
Many women have their first experience of masturbation with an electric toothbrush.
What happens when, as a user, your perception of an innocent, everyday object is distorted into a sexual desire. Your associations are twisted and all you see is the catalyst for ultimate pleasure.
Where does the fetish stop?
A fetish is to be celebrated but simultaneously cradled with care.
Objects are designed to be used in a certain way, whether we follow suit or not, is a different matter.
OralB is the first film in a series of "object porn" research films. More to come.